AI can support brainstorming, concept development, communication planning, and creative exploration across higher education. These examples focus on using AI as a tool for ideation, refinement, and inspiration rather than replacing originality, creativity, or critical thinking.

Each use case includes a starter prompt that can help generate ideas, explore possibilities, and support creative development.

• When using AI for marketing or communications-related work, users should follow University of Houston System guidance for the responsible and ethical use of AI in marketing and communications efforts.
• Users developing custom AI assistants or workflows for creative or communications-related purposes should also provide the latest UH brand guidelines as source material to help ensure generated ideas and outputs align with university branding, messaging, and communication expectations.

AI-generated content should always include meaningful human review, editing, and oversight before publication or distribution.

Use these starter prompts with university-approved AI tools while signed in with your CougarNet credentials to help ensure institutional security and data protection standards are maintained.

Brainstorming & Idea Generation

Generate multiple creative directions for projects, initiatives, or campaigns.

Starter Prompt:
What are effective ways to visually represent data and information related to [topic] with an undergraduate student population? Provide at least 5 different examples to effectively communicate the attached data.

Workshop & Event Concepts

Develop themes, titles, and activity ideas for campus programs.

Starter Prompt:
Brainstorm workshop themes and session ideas for a university [topic] event focused on students, faculty, and staff.

Content Planning & Outlining

Develop structures and ideas before beginning content creation.

Starter Prompt:
Create an outline for a campus awareness campaign promoting [topic] in higher education.

Visual Storytelling Support

Brainstorm visual concepts, layouts, and presentation ideas.

Starter Prompt:
Generate 5 presentation layout ideas for the future of [topic] in higher education.

Marketing & Campaign Ideation

Explore messaging strategies and communication themes.

Starter Prompt:
Generate campaign slogan ideas and communication themes for a university [topic] initiative.

Social Media Concept Development

Generate ideas and variations for social content before refinement.

Starter Prompt:
Generate social media post ideas that encourage students to explore [topic] and [topic] resources.

Creative Block Support

Use AI to overcome blank-page challenges and generate starting points.

Starter Prompt:
What are the biggest concerns that students have about [topic], and what questions do they ask the most about [topic]?

Audience Adaptation

Tailor ideas and messaging for different campus audiences.

Starter Prompt:
Adapt this message for undergraduate students, graduate students, faculty, and university staff while maintaining the same core information.

Innovation & Future Thinking

Explore emerging ideas, trends, and future-focused concepts.

Starter Prompt:
 What are emerging trends in the areas of [topic] and [topic] that a public university should be ready to address over the next 5 years? Describe the current landscape of [topic] and [topic] and explain how and why it is projected to change over time.

Prototype & Concept Exploration

Rapidly explore and refine multiple concepts before selecting a final direction.

Starter Prompt:
Generate three different concept directions for a university webpage introducing [topic] and related support services.